还有，无论品牌大小，公司都十分乐意支付这些费用，因为都想了解消费者在社会性媒体平台上对自己品牌的评价——如果可能的话，公司还想对这些品牌的讨论产生影响。

What's more, brands large and small willingly pay these rates, keen to understand what their customers are saying about them on social media sites — and perhaps influence those conversations.

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