数字媒体的影响无处不在，虚拟社区的兴起，消费者对个性化旅游计划的要求也不断提高，而YourSingapore是对这些趋势的回应。
YourSingapore is a response to the pervasive influence of digital media and the rise of virtual communities, as well as consumer demands for personalised travel plans.
而这种对个性化、自我表现、自我满足的需求趋势从消费者心理学角度来解释，则是消费者对自我概念的追求和展示。
And this demand trend for individuation, self-exhibition and self-contentment is, explained by the theory of consumer psychology, the pursuit and exhibition of consumer' s self-concept.
随着人们生活水平提高，个性化消费需求的趋势越来越明显，也就出现了特色旅游。
The increase in living standards brings about a trend toward individualized consumption that in turn gives rise to featured tourism.
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