尽管网站允许消费者比较价格并作出对自己财富最有利的决定。教授认为,基于价格的决策不会带来最大程度的快乐。
While the site allows consumers to compare prices and make the best possible decision for themselves financially, the professors argue that making choices based upon price may not maximize happiness.
上网比较价格的用户比例(66%)是上约会网站的比例(21%)的三倍多。
Three times as many people go online to compare prices (66%) rather than people via dating sites (21%).
为了验证这一点,该报告评估了决策过程中个体所享受的最大化的快乐。 例如,研究引用了Bizrate.com网站中来比较商品的价格的功能。
For instance, the study cites the use of the website Bizrate.com to compare the costs of goods.
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