我国饭店业只有树立品牌意识，加强品牌建设，才能应对挑战。

Only by establishing brand consciousness and strengthening the brand construction, can the hotels face challenges.

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公司与各大媒体建立广泛的合作关系，借助网络、杂志、户外、报纸等强势媒体树立品牌意识，利用媒体广告的高空拉动进行品牌提升。

We have been cooperating with many Medias and make use of Internet, magazines, advertisements and newspapers etc to promote the brand of Auxdio.

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论文就目前我国品牌建设中存在问题展开讨论，并指出树立全球品牌意识的重要性。

This paper discussed the several problem with the Chinese brand and suggest that top management must emphasize international brand senses.

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