频道媒体栏目塑造研究_工商管理论文格式范文_毕业论文天下网 关键字】 栏目品牌 收视率 品牌维护 品牌延伸[gap=889]KEYWORDS】 Column eyes brand ; Viewer rating; Brand maintenance; Brand extension
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解读电视栏目品牌化 Theoretic Observation
品牌栏目 brand columns
品牌栏目数 Brand Program Quantity
如何经营电视品牌栏目 Youth Journalist
频道要想取得竞争优势，实现频道专业化、栏目品牌化和内容差异化是获得核心竞争力的关键。
Differentiating content and branding column is the hinge to obtain core competition and achieve the competitive advantage and specialized channel.
对于电视台而言，品牌意识作为一种经营管理思想，贯穿在方方面面，文章从立台之本——电视新闻栏目入手，浅谈新闻栏目品牌的形成原因和如何打造新闻栏目品牌。
Starting with the base of TV station——the program of sending official communication, this paper discusses the reasons why news program comes into being and how to develop new program brand.
做好评论专栏的品牌经营，形成有特色的“观点”栏目，可以增强报纸的竞争能力，达到更好的传播效果。
To do the best of the commentary-columns brands could build the special columns, enstrength the ability of newspaper competition and get better communication effects.
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