李维·斯特劳斯（Levi Strauss，1829年2月26日~1902年9月26日）牛仔裤的发明者。LEVI'S（李维斯）创始人。
李维·斯特劳斯对此事也同样不满意，他们说，自己应该有权控制自己产品的市场，按自己愿意卖的价钱销售。
Levi Strauss is equally upset. It says it has a right to control the marketing of its own product and set the prices it wants to set.
1853年，为了在西海岸替哥哥在纽约的生意成立一间分店，24岁的李维·斯特劳斯来到了旧金山，出售干货、服装以及家具用品。
Levi Strauss came to San Francisco in 1853, at the age of twenty-four, to open a west coast branch of his brother 's New York business, selling dry goods, clothing, and household furnishings.
李维·斯特劳斯，在1994年首先将大规模定制的思想用在其原版女士女仔裤上，他在电力为顾客良好尺寸，并将这些尺寸通过电脑发送到制造工厂。
Levi Strauss, which pioneered the idea in 1994 with its Original Spin jeans for women, measured customers in its stores and sent their details electronically to its factory.
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