当然,魔鬼存在与细节.当Twiter连接到一个电子商务系统时,如何判断tweets的权威性,是twitter的一个弱点.但是,就像Twitter一再重申的那样:如果他们打算做广告,那他们希望广告是有吸引力的.上个月, Biz Stone说道:利用有意义并且相关的方式,便捷的将商务信息和个人联系起来是Twitter必须做到的.

Of course, the devil is in the details here. Maintaining the authenticity of tweets when they’re connected to an e-commerce system could be delicate.

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来自朋友或陌生人的建议和评论，甚至是斥责，有时候比品牌主精心设计和投放的广告所传达的信息更有可信度和权威性。

Advice and reviews, even rants, from both strangers and friends, often has more credibility and power than the message that the brand carefully crafts and places.

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