本文通过对朝日啤酒公司所开发的畅销商品—“超清爽啤酒”的案例分析，探讨商品开发过程中需求与技术两个要因的功能表现与相互作用机制。
This paper has made an analysis on the mechanism of interaction between demand and technologies in product development by case study on the hit goods of "Superdry Beer".
该公司推出朝日生啤酒，日本的第一个瓶装生啤酒。
The company launches Asahi draft beer, Japan's first bottled draft beer.
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