最后,说明了铁路客运服务质量评价量表的具体应用,帮助铁路客运企业直观了解自身质量状况和自身服务的优势与劣势,这对铁路客运企业制定正确的营销策略具有一定的指导作用。
On the basis of the research, the author brings forward suggestions that how the multiple-item scale can be applied to railway enterprises in China to help corporations improve their service quality.
从物流企业服务质量评价的实际出发,借用李克特量表、采用七梯级来划分物流企业服务质量状态。
Logistics enterprises from the quality of service evaluation of the actual conditions, borrowing Likert scale, using seven steps of logistics enterprises to the quality of service status.
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