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实施软销售的一种方法是提供信息,暗示广告商希望消费者得出的主要结论,但不明示结论本身。
One way to implement the soft-sell approach is to provide information that implies the main conclusions the advertiser wants the consumer to draw, but leave the conclusions themselves unstated.
由于受到一系列精心设计的日常暗示的影响,消费者几乎不假思索地吃着零食,或者擦拭柜台,这些行为习惯已经帮助各公司赚取了数十亿美元的收益。
These habits have helped companies earn billions of dollars when customers eat snacks or wipe counters almost without thinking, often in response to a carefully designed set of daily cues.
任何的暗示说消费者可以或应该‘享用’肯德基香辣脆鸡柳都违反了这些规定,也是对消费者的不正当欺骗。
Any implication that a consumer could or should 'enjoy' a KFC Crispy Strip fails to meet these standards, and presents an unlawful deception to consumers.
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