实施软销售的一种方法是提供信息，暗示广告商希望消费者得出的主要结论，但不明示结论本身。

One way to implement the soft-sell approach is to provide information that implies the main conclusions the advertiser wants the consumer to draw, but leave the conclusions themselves unstated.

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由于受到一系列精心设计的日常暗示的影响，消费者几乎不假思索地吃着零食，或者擦拭柜台，这些行为习惯已经帮助各公司赚取了数十亿美元的收益。

These habits have helped companies earn billions of dollars when customers eat snacks or wipe counters almost without thinking, often in response to a carefully designed set of daily cues.

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任何的暗示说消费者可以或应该‘享用’肯德基香辣脆鸡柳都违反了这些规定，也是对消费者的不正当欺骗。

Any implication that a consumer could or should 'enjoy' a KFC Crispy Strip fails to meet these standards, and presents an unlawful deception to consumers.

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