地方性广告的CPM（千人成本，指的是广告投放过程中，听到或者看到某广告的每一人平均分担到多少广告成本）明显比国家性广告要高出很多，因为他们的目标指向性更加明确。
The CPM rates for local advertising campaigns are typically substantially higher than national campaigns because of their more targeted nature.
所以说，现代商业广告策划是一个系统工程，各个子系统经过它的协调与统一，围绕一个明确的目标，使广告活动取得最佳的效果。
Thus, the modern commercial advertisement plan is a system engineering, the unity in harmony through it of each subsystem, round a clear goal, make the advertising activity make the best result.
当您启动一个成功的广告运动，你必须有一个明确的目标和目标受众的头脑。
When you start a successful ad campaign, you must have a clear goal and target audience in mind.
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