旅游动机是旅游者旅游行为产生、实施的源动力，对旅游者旅游行为、旅游地旅游策划、旅游开发、旅游形象等有重要的影响。
Tourist motivation is tourist behavior creation, implement of source motive, to tourists' behavior, destination tour plan, tourism development, tourism image etc.
从而通过对凝视主客体之间的话语解读分析，研究在旅游图文传播中，对于旅游者行为动机和旅游目的地形象建设产生的影响。
Through analysis the words between subject and object, we study the impacts of tourism gaze in tourists motivations and tourism destination image-building.
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