本文主要研究内容分为以下三个部分：第一部分，新媒体环境及其对互联网企业营销传播的影响。

The content of this article contains following three parts: the first part is that, the new media environment and its impact on the marketing communication of Internet enterprise.

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这一部分着重研究新媒体环境下，互联网企业的竞争格局、新兴互联网企业的成长盈利模式以及它们的营销传播模式。

In this part, we focus on the competitive patterns, growth models, profiting models and their marketing communication models of the Internet enterprise in new media environment.

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北京-威汉营销传播集团首席执行官陈一枬(Viveca Chan)日前宣布，公司在大中华区成立了专注于社会化媒体和微博的新数字团队。

BEIJING - Viveca Chan, chairman and CEO of the WE Marketing Group, has announced that the agency has formed a newly digital team for Greater China, with a specialised focus on social media and Weibo.

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