第一,通过客户生命周期价值的计算,进行客户价值细分,提出了基于客户细分的分销系统客户服务水平的概念和计算公式。
First, the concept and calculation method of customer service level based on customer segmentation are advanced through computing the customer lifetime value.
其次对客户消费生命周期的形成和客户阶段性的价值贡献进行分析,提出了维系客户消费生命周期的营销与服务主张。
This will be followed by an analysis of customer life cycle and staged contribution, and a view that long time communication with costumer during it's life cycle will be raised.
应用推荐