只有在立法中确立广告代言人的法律责任，才能严厉打击虚假广告代言，更好的保护消费者权益。

Only by establishing the legal liability of the spokesmen in the legislation, can we crack down the false advertisement and protect the interests of the consumers.

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因此，全球的广告标准局应该严厉打击虚假声称——首先就要打击那个“有替代医学这样一个东西”的观念。

The world's advertising-standards offices should thus crack down on bogus claims—including the idea that there is such a thing as "alternative medicine" in the first place.

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