在米老鼠、米妮和普路托等一批卡通形象的支持下，华特迪斯尼公司正期望做IBM永远不可能做的事：成功地销售专门为孩子设计的计算机系统。

Backed by a posse of Mickey, Minnie, and Pluto, the Walt Disney Co. is looking to do what IBM never could: successfully market a computer system designed specifically for kids.

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每个成功的交叉销售的基础根源于一个热忱系统根据个人认识和财政奖励。

The foundation of every successful cross-selling program is rooted in a strong incentive system based on personal recognition and reward.

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今天只有当潜在客户和现有客户对相互沟通的强烈需求得到满足，才能实现成功的销售。特别是对系统所支持的互动渠道更是如此。

Sales can be successful today only if the high communication demands of potential and existing customers are met. This is true in particular for the interaction channel supported.

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