第二种则依赖于顾客的直觉，你可能会愿意花更多钱去买开司米的毛衣或者买小巧光滑的手机，原因是它们摸上去很舒服，你喜欢这样的感觉。

A second way is also quite intuitive. You may be willing to pay more for a cashmere sweater or a small, sleek smart phone just because you like how it feels.

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这直觉上看起来是相反的，但为别人做点事情，感觉却非常好。

It may seem counter intuitive but to feel better yourself, do something for someone else.

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没有人能够一直都是正确的，但做出自己相信是正确的但实际是错误的决定，感觉上要比做出顾问们说是对的但自己的直觉却说是错的决定要好得多。

Nobody can be right all the time, but its a lot easier to live with bad decisions that you believed in when you made them than with those your advisors say are right but your gut says are wrong.

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