零售行业只有科学地研究零售惠顾行为,才能在此基础上制定零售管理和经营的策略。
Retailing industry should realize that retailing management strategy should be based on the scientific research on retailing shopping behaviour.
分析与比较的结果显示:三国购物中心的顾客在人口统计特征、惠顾动机、惠顾原因、惠顾行为和购买行为上均有显著差异。
It is found that the mall shoppers in three countries significantly differ in demographic features, shopping motivation, the reasons for shopping, shopping behavior, and buying behavior.
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