本研究为本土企业情感品牌化、为企业忠诚度营销提供了一条战略路径和工具。

This research provides a strategic way for the local enterprises to brandlize their affections and also a tool for enterprises to loyally do the marketing.

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但就像阿普肖在书中引用的诸多案例所说明的那样，诚实营销会给你带来诸如更高的客户忠诚度、更低的成本之类高回报。

But, as the numerous anecdotes and studies he quotes illustrate, relying on truth in your marketing can pay you back richly with greater customer loyalty, lower costs and other benefits.

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执行社会媒体营销的主要目的是与客人保持密切联系，而非直接提升酒店预订量。其ROI的表现形式为提高品牌忠诚度，人们广泛讨论你的酒店，最终可以帮助你增加收入。

Focus on engagement and not direct bookings, and ROI will be in the form of increased brand loyalty, buzz around your hotel, and then ultimately, incremental revenues.

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