而在网络营销环境下顾客忠诚度管理比传统营销方式困难得多。

Customer loyalty management is more difficult in the Internet marketing environment than traditional marketing methods.

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保险企业在经营管理特别是员工忠诚度管理中应全面考虑诸多因素的影响。

Therefore, insurance enterprises must consider all these factors in their management practice, particularly, in managing employee loyalty.

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鉴于客户保持及忠诚度管理的复杂性和多变性，如何建立一种优良结构的业务保障模型成为一个现实问题。

For the complexity and variability of customer retention and loyalty management, how to build a well-structured service assurance model is a practical problem.

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