彪马中国营销主管Stephanie Tham表示:“很显然,中国是彪马的优先级市场。”
China is obviously a priority market for Puma, "Stephanie Tham, Puma China's head of marketing said."
此前,彪马在中国没有任命过数字代理商。
林海嵩说,虽然彪马在美洲、欧洲等其他市场享有著名运动服饰品牌的美誉,但其品牌历史和传统并未得到中国市场同样程度的关注和认同。
Lin says that while in other markets in America and Europe, Puma is already a famous sport fashion brand, its history and heritage are not perceived as strongly in China.
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