在调研、比较和购买阶段，站点使用广告显示于搜索引擎结果页面上。

During the research, comparison, or purchasing phases, sites use advertisements to display on the search engine result page.

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毫无疑问，外部链接对于一个站点收录进搜索引擎结果页面起到了重要作用。

There is no doubt that external links for a site included into the search engine results page to play an important role.

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这能让我们知道研究的实验参与人员如何扫过引擎结果页面，从而了解他们的思维方式。

This lets us see how our study participants scan the search results page, and is the next best thing to actually being able to read their minds.

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