康尼格拉公司的零售额每年大约有120亿美元，饭店和其他机构的买卖业务每年大约有100亿美元。
因为康尼格拉集团认为这个产品会是一种冲动消费，所以让其在冷冻餐里脱颖而出非常重要。
Because ConAgra felt the product would be an impulse purchase, it was important to make the item stand out in the freezer case.
康尼格拉董事长查尔斯·哈珀表示，“健康之选”系列的冷冻产品源于自己的一次心脏病发作。
According to Charles Harper, Chairman of ConAgra, the Healthy Choice line of frozen dinners, began with his own heart attack.
这一发现支持了康尼格拉集团对该产品定位的决定，即用该产品去和其他高质量冷冻餐竞争，而不是和减肥食品或健康食品竞争。
This finding supported ConAgra's decision to position the product against other high-quality frozen dinners rather than as a diet or health food.
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