导致这种现象存在的原因除广告主和制作者在这方面的意识薄弱外，没有完整的广告效果测量方法也是原因之一。
One is their consciousness of measuring the effects of advertising is weak; the other is the lack of an integral measuring method.
暂停那些不可测量效果和广告开支回报值(ROAS)的广告(如印刷品)，或者那些ROI较低的渠道。
Hold off on advertising where you cannot measure results (e.g. print) and ROAS (Return on AD spend), or those that have not resulted in good ROIs in the past.
可以实现较精确地测量人眼观察视角，以实现收视率调查和户外广告的效果评价等应用。
By adopting the method, the eye-observation visual Angle can be accurately measured to realize applications of effect evaluation such as audience ratings survey, outdoor advertising and the like.
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