Anderson理论的精辟处在于，从有价值的地方入手获取利益，零售广告着眼于数量，而你可以靠单个热门网站的大流量赚钱，也可通过许多流量较小但数量较多的不大热门的网站上赚钱。
The retail/advertising game is a game based on volume. You make money on a lot of traffic to a single popular site or the sum of smaller amounts of traffic to many less popular sites.
对广告英语进行语义研究，不仅能增强人们对语义学这一理论的认识，也具有重要的社会文化价值。
The semantic analysis of advertising can not only strengthen readers 'theoretical understanding in semantics, but also have some important value in social and cultural research.
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