二十年前，报纸是各自城市的广告之王，广告商必须要在上面做广告。

Twenty years ago, offline, the newspapers were the kings of their respective cities, and advertisers needed to be there.

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这家搜索之王以优惠价格在MySpace上放置广告，但还是认为付得太多了。

The search king, which pays a special rate to place ads on MySpace, has suggested that it may be paying too much.

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