目标市场战略和市场营销组合策略共同构成了华柴公司市场营销战略。
The target market strategy and marketing mix tactics form the marketing strategy .
基于此，将平衡计分卡应用于市场营销组合策略中的作法便随之应运而生。
Based on this, the method of using the balance Scorecard in the marketing combination strategy then arises at the historic moment along with it.
同时针对目标市场的现实需求和潜在需求，提出了攀钢的市场、产品、价格等市场营销组合策略。
Meanwhile, the paper suggests the marketing-mix strategies which contain market, products, price, and so on, to meet the demands of present and latent target markets.
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