企业的竞争战略与营销战略是建立在对以往的企业市场营销环境的理解之上。

The competitive strategy and the marketing strategy is based on the understanding of the enterprise previous marketing environment.

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新形势下，现代企业应从营销战略的高度去把握物流运作与市场营销的关系。

Under the new situation, the modern enterprise marketing strategy should be to leverage the high degree of logistics operations and marketing relationship.

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在竞争战略的理念指导下，市场营销组合设计作品、沟通、定价、渠道等要素，并强调设计服务传递设施的规划与布局。

Under the principles of the competition strategy, marketing organizes design work, communication, list price and channel, and emphasizes the layout of design service facilities.

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