报告同时显示，营销人员常把忠诚度与折扣或免费产品和升级服务联系在一起，而不是提供更快、更好的服务或提高他们的客户处理技巧。

The study also reveals that marketers are mostly inducing loyalty with discounts or free products and premiums rather than quicker, better service or improved customer handling.

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论述了企业要在激烈的市场竞争中赢得客户，提高核心竞争力，就必须关注客户的需要，建立完善的客户服务体系；同时指出，在营销过程中为了有效地与客户进行交流，还需要掌握一定的沟通技巧。

This paper expounds that in order to win clients and increase core competitiveness in market competition, enterprises must pay attention to demands of clients and establish client service system.

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