将客户生命周期价值作为市场营销的衡量标准倾向于强调客户服务和长期的客户满意度而不是最大化短期销售额。

Use of customer lifetime value as a marketing metric tends to place greater emphasis on customer service and long-term customer satisfaction, rather than on maximizing short-term sales.

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但是现实中，由于客户关系的复杂性和不确定性，很难准确计算客户生命周期价值。

In reality, it is difficult to make accurate calculations of customer lifetime value due to the complexity of and uncertainty surrounding customer relationships.

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第一，通过客户生命周期价值的计算，进行客户价值细分，提出了基于客户细分的分销系统客户服务水平的概念和计算公式。

First, the concept and calculation method of customer service level based on customer segmentation are advanced through computing the customer lifetime value.

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