“IREDI”轨范的重心价值重要着眼于：促进出售才智和成本空间的持续增加，客户关注理念（Totwis Ownership ExperienceTM）的升华和英菲尼迪顾客诚实度的不竭稳定。
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我们秉承关注客户需求的理念，融合东西方资源优势及技术精华。植根中华沃土，放眼广阔世界；
We take the concept of attention to customer needs, integration of Eastern and Western resources and technical advantages, rooted in Chinese fertile soil, look to the wider world;
关注客户感受并与客户共同成长是我们的营销理念。
Focusing on customer experience and growing with our customers is our marketing philosophy.
客户的需求是我们的关注点，客户价值现实是我们追求的目标，在为客户创造价值的前提实现双赢、多赢的价值理念。
Customer needs is our focus, customer value reality is our goal, creating value for our customers, a prerequisite to achieve win-win-win values.
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