如何设计一套实用的客户价值评价指标体系仍是尚未解决的问题。
How to design a reasonable evaluation system of customer value is still an unsolved problem.
最后根据客户价值评价结果进行客户分类,并对每个类别的客户特征及其相应的营销策略进行了分析。
At the end of this paper, we segment customer according to evaluate result and analyze the marketing strategy of each customer sort.
最后,运用本文提出的客户价值评价和客户组合的方法对某制药企业的客户进行了评价分析,给企业一种方法上的指导。
Finally, the customers of the pharmacy enterprise is evaluated and analyzed by the indexes system of evaluation and method of customer portfolio, which offers the enterprise a guide method.
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