从竞争情报活动的角度论述了情报分析的一些常用方法,即SWOT分析法、德尔斐法、定标比超分析法、波士顿矩阵法等。
This paper discuses some common methods for the information analysis from the Angle of competitive intelligence activity, such as SWOT analysis, Delphi method, benchmarking method and Boston matrix.
本文分析了应用定标比超方法进行竞争情报研究的工作过程和实施步骤,并结合我国实际,给出了两个用定标比超方法开展竞争情报活动的成功案例。
The paper analyses the working process and implementing steps of competition information study using SWOT method, and connected with our country's practice, gives two successful cases.
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