定价战略由企业定价目标、达到此目标的具体措施和贯彻这些措施的具体行动计划所组成的。战略的制定，可以使企业守满地实现自己的目标。
基于本地消费水平的价格-质量定价战略；
Price-quality pricing strategy based on the local consumption level;
同时还表明，外国企业可能会通过较低的定价战略把本地的在位企业挤出市场。
The study also shows that the foreign firm may force the existing local firms out of market through their pricing strategy.
在盈利目标的驱动下，丰田管理层设想美国消费者会愿意为丰田车付出高价，这对于丰田汽车长期以来奉行的按质定价战略是一个转变。
Driven by that profit objective, Toyota executives reasoned American consumers would be willing to pay a premium for a Toyota — a change from a long-held strategy of pricing cars at a value.
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