媒介形态变化:三种理论视角--黄顺铭 关键词]:媒介形态变化; 马歇尔·麦克卢汉; 杰克·富勒; 罗杰·菲德勒 [gap=353]KEY WORDS]: Media morphosis; Marshall McLuhan; Jack Fuller; Roger Fidler
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广告媒介形态的变化特征。
作为媒介形态的补偿性,手机图书馆实现了对传统媒介诸多不足的逆转,引发了信息传播、信息行为和媒介形态的变化。
As a media form of compensatory, mobile library overcomes many of the shortage of traditional media, has caused the changes of information dissemination, information behavior and media form.
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