本论文基于认知失调理论来审视品牌缺陷对消费者品牌偏好所造成的影响。

This article explained the reason that brand's flaw make influence on consumer's preference change based on the theory of cognitive dissonance.

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这个理论由社会心理学家Leon, Festinger提出的，被称为“认知失调理论”。

The idea was developed by the social psychologist Leon Festinger and it's called "Cognitive Dissonance Theory."

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The idea was developed by the social psychologist Leon Festinger and it's called "Cognitive Dissonance Theory."

这个理论由社会心理学家Leon，Festinger提出的,被称为“认知失调理论”

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