但是正是这种精英主义使得一些奢侈品牌远离了大众媒体，一个当今最有力的营销手段。

But that same elitism is keeping certain luxury brands from engaging in social media, one of the most powerful forms of marketing at the moment.

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尽管传统媒体仍然是高端时尚公司的重要广告工具，大众媒体也需要成为营销组合的一部分。

While traditional media will remain an important advertising vehicle for high-end fashion companies, social media needs to be part of the marketing mix too.

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一直小看大众媒体的力量的奢侈品营销人员自身承担着风险。

Luxury marketers continuing to overlook the power of social media do so at their own risk.

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