论述了在当前社会环境下，参考咨询服务营销充分利用图书馆信息资源，提高图书馆社会服务能力的必要性与可行性。

In the current social environment, this paper discussed the necessity and feasibility of library reference service marketing to improve the service ability.

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通过评估研究工作，为图书馆选购和读者利用电子资源提供参考依据与帮助。

Through the evaluation of research work, it can help the library select and purchase, it also provides the reference for the reader to use the electric resources.

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