并进一步构造了主实验的购物情境，通过组间实验设计测量了年轻消费者在不同礼品购买情境中的品牌选择行为。
Then constructed purchasing situation of the main experiment, and measured consumers'brand choice behavior in different gift buying situations through between-subject experimental design.
在这种形势下，消费者对国际品牌的选择行为愈加复杂，消费者的消费心理也愈加难以把握。
Under this kind of situation, consumer's choice behavior of international brand became more complicate, and consumer's psychology of consumption became more difficult to grasp.
品牌经理只有充分了解各种促销方式对于消费者的消费行为及品牌偏好会产生何种影响，才能够从为数众多的促销方式中选择合适的促销策略。
The brand managers are able to select the proper promotion strategies from various promotion methods only when they know how the effects of promotions on consumers 'behavior and brand preference.
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