第五，品牌可信度可以通过影响相对价格、感知质量进而影响消费者的品牌选择偏好。
Fifth, brand credibility can affect brand choice preference though relative price and then perceived quality.
节省的信息成本、较低的感知风险和感知质量都对品牌选择偏好具有显著的正向影响作用。
Information costs saved, lower perceived risk, and perceived quality affect brand choice preference remarkably and positively.
品牌经理只有充分了解各种促销方式对于消费者的消费行为及品牌偏好会产生何种影响，才能够从为数众多的促销方式中选择合适的促销策略。
The brand managers are able to select the proper promotion strategies from various promotion methods only when they know how the effects of promotions on consumers 'behavior and brand preference.
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