房地产企业普遍缺乏连贯性的品牌策略，未建立起有效的品牌管理架构。

Real estate business enterprises widely lack connected brand strategy and do not establish the structure of valid brand management.

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另外，在多品牌的品牌传播策略方面、管理信息系统以及物流对多品牌策略的支撑方面，本文也作了一定的阐述。

In addition, in the area of multi-brand communication strategy and Management information systems and logistics, Author also made certain expounded in this paper.

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信友设计的品牌策略及形象设计业务包括：品牌规划、品牌设计、品牌传播、品牌管理。

The design of the faithful image of the brand strategy and design services include: brand planning, brand design, brand communication, brand management.

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