品牌扩展是指企业利用其成功品牌名称的声誉来推出改良产品或新产品，包括推出新的包装规格、香味和式样等，以凭借现有名牌产品形成系列名牌产品的一种名牌创立策略。它与品牌延伸的区别在于：“品牌延伸意指使用一个品牌名称在同一市场上，成功地切入同一市场的另一个区块。
Content API可以把卫报的影响力和品牌扩展到我们自己力所不能及的范围。
The Content API is able to extend the reach and brand of the Guardian into significant areas that we would otherwise not be able to reach.
Tata Tea还协助特立品牌扩展新市场，例如邻国巴基斯坦和孟加拉国。
It has also taken the Tetley brand to new markets, like neighboring Pakistan and Bangladesh.
正因为如此，品牌扩展策略被许多企业视为拓展经营范围、提高知名度的利器，纷纷采用。
Positive as it does, brand's expanding strategy is see by many business enterprises as the sharp weapon which expands to conduct scope and raises popular IT y and adopt in succession.
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