联合利华的品牌所有者开始采取法律行动。

Unilever, the brand’s owner, began legal action.

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通过增加销售收入，广告间接的为品牌所有者创造了利润。

Advertising indirectly generates revenues for brand owners through the increase in sales revenues that are thought to result from these ads.

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阿里巴巴首席平台治理官郑俊芳称，“为了保护品牌所有者，我们想对售假者予以他们应当承受的惩罚。

Zheng Junfang, Alibaba's chief platform governance officer, said: "We want to mete out to counterfeiters the punishment they deserve in order to protect brand owners."

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