执行社会媒体营销的主要目的是与客人保持密切联系，而非直接提升酒店预订量。其ROI的表现形式为提高品牌忠诚度，人们广泛讨论你的酒店，最终可以帮助你增加收入。

Focus on engagement and not direct bookings, and ROI will be in the form of increased brand loyalty, buzz around your hotel, and then ultimately, incremental revenues.

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依据结论，乳品企业可以对重要影响因素加大营销投入，合理配置资源以提高消费者品牌忠诚。

According to this conclusion, dairy enterprises should pay more attention to the important factors and collocate resources reasonably to improve consumer brand loyalty.

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这直接进入有可能从根本上改变了市场营销的过程，这将是关键的关键是建立品牌的忠诚度。

This direct access has the potential to radically transform the marketing process, and it will be key to building critical brand loyalty.

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