同时,将品牌忠诚者区分成真品牌忠诚者(True brand loyalty)与假品牌忠诚者 (Spurious brand loyalty),他认为两者最大的差异就是真品牌忠诚者会对该品牌表现 出心理上与情感上的承诺,并...
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Z一代不是品牌忠诚者。
作为西方世界的消费者,你很容易觉得品牌和其作用——影响消费者,给他们带来社会地位感,建立其对商家的忠诚度——都是理所当然的。
It is easy when you live in the West to take brands - their power, their ability to conjure up feelings of status among consumers, the loyalty they can generate - completely for granted.
国内车市消费者的品牌忠诚度与国外车市消费者的品牌忠诚度差别如此之大,我们不禁要问造成这一局面的原因是什么。
The difference of brand loyalty between domestic and abroad car-comsumers is so huge that we cannot help wondering what's the reason which led to the situation.
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