因此，广告代言人的选择就成为广告策略、营销传播乃至整体品牌战略中一个值得关注的焦点。

Therefore, the choice of ads spokesmen becomes a focus of advertising strategies, marketing communications and brands strategies.

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主要咨询和研究方向：企业社会责任战略与规划、企业社会责任管理、企业社会责任评估、企业社会责任报告编制、企业社会责任品牌与传播。

Recently, he has focused on such consulting and research fields: strategy and planning, management, assessment, report compilation, brand, and communication in CSR field.

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同时，随着整合营销传播等观念的广泛传播，多品牌战略下的广告传播整合将会成为越来越多企业的选择。

At the same time, along with the marketing dissemination of concept widely spread, many brand strategy, advertising and media integration will become more and more enterprise choice.

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