名人广告代言的不足及监管问题研究_毕业论文_论文天下网 关键词：名人广告代言；不足；监管 [gap=746]Key words：celebrity advertising；shortcomings；concert regulation
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至于名人代言广告并不涉及“主角”销售，证据是复杂的。
Regarding the appearance of celebrities in advertisements that do not involve host selling, the evidence is mixed.
从此，长期以来备受争议的名人代言医疗产品广告、姓名解析、交友聊天等广告将退出广播频率和电视荧屏。
That's when the controversial celebrity medical advertisement on radio and TV will be banned. Other advertisements to be banned include name analysis and chat dating.
此外，过度夸大产品功效及虚假的电视广告遭到投诉，其中有些广告甚至是名人代言。
Moreover, instances of extreme hyperbole and fraud in television advertisements have been uncovered, some involving high-profile celebrities who have acted as the product's spokespersons.
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