中国传统吉祥观念对现代产品设计的影响-中国包装论文库 关键词：吉祥观念；传统；产品设计；现代 [gap=529]Key words : propitious concept; traditional; product design; modern
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吉祥物是吉祥文化的重要组成部分，是吉祥观念的物化体现形式。
Mascot is one of the very important component of the auspicious culture, it is the embodiment of auspicious conception.
首先，从历史的角度寻找到奥运吉祥物设计所强调的吉祥、祈福的吉祥观念，重点强调了奥运吉祥物传达的“生命”理念。
First of all, from the history, the author seeks the lucky and prays ideas that the Olympic mascot figure design emphasized, especially "the life" idea.
圆的形式是对自然观念的体现，它本身亦有吉祥、圆满的美好意义。
The round form manifests natural idea, it also means about such good thing as the propitious, the complete.
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