因此从社会认同理论、参照群体理论和社区研究三个视角对＂蚁族＂现象做了初步的探索，并就此提出一些可行性的研究方案。
The essay makes research from the perspectives of identification theory, reference groups and community study, and put forwards some feasible measures.
基于参照群体影响理论，本次研究目标是考察消费者在奢侈品牌和大众品牌购买决策中，参照群体影响程度的差异。
According to reference group influence Theory, this study tests the differences in reference group influence between publicly and privately consumed products and luxury brand and mass-market brand.
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