卷入即吸引进去,卷入度是吸引进去的程度。卷入可以理解为对某个活动、某个事物、某个产品与自己的关系或重要性的主观体验状态。 该词是对英语单词“involvement”的直译，但并不完全契合汉语语境。这是因为汉语里“卷入”一词明显带有贬义，其后承接的宾语通常是不好的事情。因此建议需要体现中立或者正面意义的场合（比如谈论广告对顾客的影响等），尽量避免使用该词，而可换成“参与度”、“涉及度”等同义词。
研究发现，在理性诉求情况下，高卷入度主题的态度效果表现要好于低卷入度主题。
Study found that a theme owning a high involvement can achieve a higher attitude-score than a theme owning a low involvement in the situation of rational appeals.
研究发现，在产品卷入度和个人因素卷入程度都高的条件下，对广告信息的记忆效果更好。
Study discovered, under the condition of high product factor involvement degree and high personal factor involvement degree, the memory result of the advertisement information is better.
结果表明：（1）无论个体还是团体任务情境，不同的心理卷入度的决策者，决策结果差异显著；
The results were as follows: 1)The potency of involvement difference was significant, which high involvement was much more objective and fairer.
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